By offering the highest standards of employment opportunities we will create an environment where performance achieves our goals and objectives.  Such an organisation needs strong leadership and management, which in turn relies on effective and robust governance structures.  We will ensure these are obvious features within Guinness Northern Counties so that we can deliver continuous improvement in all we do.  We will:

Make sure that everyone working here is dedicated to delivering the very best we can to customers, colleagues and partners.

Make sure everyone working here recognises their key role in helping us to be a landlord customers choose and an employer people want to work for.

Continue to offer employment that means people who work here are highly motivated and gain a great deal of satisfaction from their job.

Ensure all staff receive support, training and equipment to carry out their responsibilities effectively.

Set challenging targets that focus all our efforts across the business on the areas that will make a positive difference to all our customers and that will deliver ever-increasing standards of performance each year.

Monitor our performance and take steps to re-focus our resources as necessary to make sure we achieve our targets across the business.

Measure success by our ability to deliver continuous improvement across all our activities.

Develop our management framework, led by the Board and Committees and the Corporate Team so that we operate in a customer-focused way, and so that all staff understand and take ownership of their own roles and responsibilities.

Plan our work to ensure it will contribute to giving customers satisfaction with their homes, neighbourhoods and the services they receive.

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